This appeared in my Facebook feed this week:
Souliers Max is an illustrator who lives in Paris. I have never met the man but he is one of the persons who often knows to surprise me when I am scrolling down my social feed. And with this image he did it again.
Cities Under Tires is created by Roberto Jun Nai and according to the comments below the pictures I assume it is an ad for the company Continental. They claim that you must explore the city with a car that has their tires on. Vintage transformational (emotional) advertising if you aks me.
I disagree. I like the image, not the idea.
You should discover a city by bike, with the boat, while walking, via public transportation,… but certainly not by car.
Despite the nice package of the ad I disagree with the message. For me it symbolizes something else. Drive your car and destroy the city.
Drive and destroy.